6+ Years Experience • Ahmedabad, India
UI/UX
DESIGNER
Simplifying user journeys in fintech & healthcare products. I create scalable interfaces shaped by user insights and purposeful interaction design.
01 / About
I design scalable, user-centric digital products that balance clarity, usability, and business goals.
I’m Dev Shrimali lead UI/UX designer with 6+ years of experience designing mobile apps, web platforms, and marketing websites. I lead end-to-end design and work closely with developers to ensure solutions are practical, scalable, and implemented accurately—creating experiences that are usable, equitable, enjoyable, and genuinely useful while balancing user needs, technical constraints, and business goals.
Impact Highlights
30+ projects delivered
Web & mobile products used by real users
Led design from research to handoff
Worked directly with founders & dev teams
02 / Skills
Core Competencies & Expertise
Product & UX Strategy
- User research & usability testing
- Problem framing & requirement analysis
- User flows, journey mapping & IA
- Accessibility & equity-focused design
UI & Interaction Design
- High-fidelity UI for mobile & web
- Scalable design systems & libraries
- Interaction design & micro-interactions
- Visual hierarchy, typography & layout
Collaboration & Delivery
- End-to-end design ownership
- Close developer collaboration
- Front-end awareness (HTML/CSS/JS)
- Client communication & alignment
Tools & Platforms
- Figma (UI, prototyping, systems)
- Adobe Creative Suite (visual/motion)
- Miro & Notion (workshops/docs)
03 / Process & Workflow
How I Work
A strategic approach to digital product design, ensuring every pixel utilizes data-backed insights.
Discover
01Immersing in the problem space to gather deep insights and understand the 'why' before the 'how'.
Define
02Design
03Validate
04Deliver
05
Phase 01
Discover
04 / Selected Projects
Featured Work
More Projects
E-commerce Platform — Furniture & Home Décor Shopping Experience
Shop for your dream home with ease. Ready to explore?
Event & Club Ticket Booking App
Discover the best events and book instantly. Ready to party?
Healthcare App — Appointment Booking & Patient Records
Booking appointments made simple. Ready to take control of your health?
Interior Brand: Designing Elegance
I turned a simple drawing of a house into a beautiful brand! Curious to see the magic?
Sports News App — Daily Engagement Game Feature
More than just news—play the game! Can you guess the player?
VR Gaming Experience — Immersive Interaction Design
Immerse yourself in the game. Ready for a new reality?
05 / Journey
Work Experience
UI / UX designer
EnlightVision Technologies Private Limited • Aug 2024 — Present
- Location: Ahmedabad, Gujarat, India
- Skills: UserResearch, Communication & Collaboration, Visual Design, Interaction Design, Prototyping.
UI / UX Designer
Konzept Solutions • Mar 2021 — Mar 2024
- Location: Ahmedabad, Gujarat, India
- Skills: UserResearch, Communication & Collaboration, Wireframing, Adobe XD, Design Systems.
Website & Graphic Designer
VMG Software Solutions Pvt. Ltd. • Oct 2020 — Feb 2021
- Location: Gandhinagar, Gujarat, India
- Skills: UserResearch, Communication & Collaboration, Web Design, HTML/CSS, Graphic Design.
Graphic Designer
Pixeltec Digital Wallpaper • Apr 2019 — Oct 2020
- Location: Ahmedabad, Gujarat, India
- Skills: UserResearch, Visual Design, Print Design, Branding, Custom Wallpapers.
Education & Certification
Bachelor of Technology - BTech, Computer Science
U.V. Patel College of Engineering • 2016 - 2018
Computer Science Engineering
High School Diploma, Computer Science
Tolani Foundation, Gandhidham Polytechnic(SFI) 653 • 2011 - 2015
Grade: A. Activities: Built a Tic Tac Toe Game (C#) and Static Website (Asp.net) in final year.
UI & UX Assessment
LearnTube.ai • Aug 2024
Skills: Visual / UI Design & Interaction, Figma, User Interface Design, Wireframing & Prototyping, UX Research.
Learn Illustrator CC
Udemy • Mar 2021
Credential ID: UC-7c1f69ad-9c2a-4e95-a5cc-1a762a46b811
UX UI Process & Adobe XD
Udemy • Nov 2020
Visual / UI Design & Interaction, Wireframing & Prototyping, Adobe XD, UX Research.
Zero To Mastery : Web Developer
Zero To Mastery Academy • Sep 2020
Skills: DesignThinking, UserResearch, HTML5, GitHub, React.js.
06 / Connect
Get
In Touch
Whether you have a project in mind or just want to say hi, I'm always open to discussing new ideas and opportunities.