E-commerce Platform — Furniture & Home Décor Shopping Experience
A web-based e-commerce platform designed to offer a modern, visually engaging shopping experience for furniture and home décor products.
Information architecture, wireframing, UI design, and design system creation.
2024
Figma, Prototyping, Design Systems

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Problem & Context
Users struggled to explore products efficiently and lacked confidence in purchase decisions due to poor visual hierarchy and navigation.
Role & Responsibilities
As a Information architecture, wireframing, UI design, and design system creation., I led the design process entirely—from initial user research and wireframing to high-fidelity prototyping and developer handoff. My focus was on creating a scalable design system and ensuring a seamless user experience.
Research & Insights
To understand user needs, I conducted competitive analysis and user interviews. Key insights revealed that users prioritized speed, clarity, and trust. These findings guided the information architecture and visual hierarchy of the final product.
Design Iterations
The design process involved multiple iterations. Starting with low-fidelity sketches to validate flows, I moved to mid-fidelity wireframes for layout testing. Visual design decisions were driven by accessibility standards and brand identity.
Final Solution & Impact
Designed a visually clean interface with structured product discovery, improved filtering, and clear product detail layouts to support decision-making.
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