Dev.
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Dev Shrimali
Everydesign.
start
with
Empathize

Senior Product Designer

Full-Lifecycle Product Design

Selected work

Case studies

Six projects that show how I think — strategy, structure, interface, and outcome.

Capabilities

What I bring to a product team

01

UX Research & Strategy

Turning real user insight into product direction — interviews, audits, and journey mapping that de-risk decisions before they get expensive.

  • User interviews
  • Competitive audits
  • Journey mapping
  • Problem framing
02

Architecture & Flows

Organising content and flows so people always know where they are — and where to go next. Structure first, pixels second.

  • Information architecture
  • User flows
  • Wireframing
  • Low-fi prototyping
03

Interface & Visual Design

Clean, consistent interfaces with clear hierarchy — designed to feel effortless, not empty. Every element earns its place.

  • UI design
  • Visual systems
  • Typography
  • Responsive layouts
04

Systems & Interaction

Reusable, documented components that keep teams fast — plus meaningful motion that guides attention instead of decorating it.

  • Design systems
  • Component libraries
  • Micro-interactions
  • Prototyping

Journey

Seven years, five teams

Feb 2026 — PresentNow

Senior Product Designer

HoomanX Technologies

Ahmedabad, Gujarat, India

Product Strategy, User Research, Design Systems, Interaction Design, Prototyping

Aug 2024 — Feb 2026

Senior UI/UX Designer

EnlightVision Technologies Private Limited

Ahmedabad, Gujarat, India

User Research, Communication & Collaboration, Visual Design, Interaction Design, Prototyping

Mar 2021 — Mar 2024

Senior UI/UX Designer

Konzept Solutions

Ahmedabad, Gujarat, India

User Research, Communication & Collaboration, Wireframing, Adobe XD, Design Systems

Oct 2020 — Feb 2021

Website & Graphic Designer

VMG Software Solutions Pvt. Ltd.

Gandhinagar, Gujarat, India

User Research, Communication & Collaboration, Web Design, Graphic Design

Apr 2019 — Oct 2020

Graphic Designer

Pixeltec Digital Wallpaper

Ahmedabad, Gujarat, India

User Research, Visual Design, Print Design, Branding, Custom Wallpapers

Education & certification

2016 - 2018

Bachelor of Technology - BTech, Computer Science

U.V. Patel College of Engineering

2011 - 2015

High School Diploma, Computer Science

Tolani Foundation, Gandhidham Polytechnic(SFI) 653

Grade: A. Built a Tic Tac Toe Game (C#) and a static website (ASP.NET) in the final year.

Aug 2024

UI & UX Assessment

LearnTube.ai

Visual / UI Design & Interaction, Figma, Wireframing & Prototyping, UX Research.

Aug 2024

Learn Illustrator CC

LearnTube.ai

Adobe Illustrator, Vector Graphics, Illustration.

Nov 2020

UX UI Process & Adobe XD

Udemy

Visual / UI Design & Interaction, Wireframing & Prototyping, Adobe XD, UX Research.

Sep 2020

Zero To Mastery : Web Developer

Zero To Mastery Academy

Design Thinking, User Research, HTML5, GitHub, React.js.

About

Idesignclarityintocomplexsystemsturningmessyproblemstatementsintoproductspeoplegenuinelyenjoyusing.

Dev Shrimali at work
Designing with empathy since 2019

Outside of pixels and prototypes, I explore design philosophy, mentor junior designers, and stay curious about what makes great products resonate with people.

I believe in intentional design — every decision, every interaction, every pixel should serve a purpose and bring clarity to complexity.

Based in
Ahmedabad, Gujarat, India
Education
B.Tech CS, U.V. Patel College / Zero To Mastery Academy
Industries
Fintech, Healthcare, SaaS, E-commerce, Travel
Tools
Figma, Adobe XD, Illustrator, After Effects, Webflow, HTML, CSS