Cleaning Brand: A Visual Sparkle
A professional brand identity and website design for MSquare Cleaning Services, a premier cleaning company in Australia. The project involved creating a fresh, trustworthy visual identity and a user-friendly digital platform to showcase their wide range of services—from residential and window cleaning to commercial office maintenance.
Brand & Web Designer
2024
Figma, Illustrator, Next.js, Tailwind CSS
Project Gallery
2 Images
Problem & Context
MSquare needed to establish a strong digital presence in a highly competitive market. The challenge was to communicate their core values—reliability, meticulous quality, and an eco-friendly approach—while streamlining the booking process for diverse services like End of Lease, Oven, and Builders cleaning.
Role & Responsibilities
As a Brand & Web Designer, I led the design process entirely—from initial user research and wireframing to high-fidelity prototyping and developer handoff. My focus was on creating a scalable design system and ensuring a seamless user experience.
Research & Insights
To understand user needs, I conducted competitive analysis and user interviews. Key insights revealed that users prioritized speed, clarity, and trust. These findings guided the information architecture and visual hierarchy of the final product.
Design Iterations
The design process involved multiple iterations. Starting with low-fidelity sketches to validate flows, I moved to mid-fidelity wireframes for layout testing. Visual design decisions were driven by accessibility standards and brand identity.
Final Solution & Impact
We designed a cohesive brand identity and a responsive website that emphasizes trust and clarity. The site features a detailed service catalog, an intuitive 'Get a Quote' flow to capture leads effectively, and transparent information to build confidence. Visually, we utilized a clean color palette and consistent typography to reflect their commitment to spotless results and professional reliability.
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