Interior Brand: Designing Elegance
A complete branding identity and website design for Vishva Kshetra, an interior designing firm. The project included crafting a unique logo, designing professional brochures, and building a responsive website to showcase their portfolio.
Brand & Web Designer
2022
Illustrator, Photoshop, HTML/CSS
Problem & Context
To establish a distinct brand identity for a new interior design firm that conveys professionalism, creativity, and architectural precision.
Role & Responsibilities
As a Brand & Web Designer, I led the design process entirely—from initial user research and wireframing to high-fidelity prototyping and developer handoff. My focus was on creating a scalable design system and ensuring a seamless user experience.
Research & Insights
To understand user needs, I conducted competitive analysis and user interviews. Key insights revealed that users prioritized speed, clarity, and trust. These findings guided the information architecture and visual hierarchy of the final product.
Design Iterations
The design process involved multiple iterations. Starting with low-fidelity sketches to validate flows, I moved to mid-fidelity wireframes for layout testing. Visual design decisions were driven by accessibility standards and brand identity.
Final Solution & Impact
Created a minimalist line-art logo depicting a house structure with interior elements. This visual language was extended to a professional brochure layout and a clean, gallery-focused website to display their work effectively.
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