Cleaning Brand: A Visual Sparkle
MSquare Cleaning Services — Brand Identity & Website
A comprehensive brand identity and website for MSquare Cleaning Services, communicating reliability, quality, and eco-friendliness.
Final screens
2 screens · click to expandProblem & context
The challenge
MSquare needed to stand out in a saturated cleaning services market and communicate trust, quality, and eco-friendliness — while making it easy for customers to get a quote for 7+ service types.
Role & responsibilities
What I owned
Created the full brand identity including logo, colour system, and typography. Designed and developed the website including a service catalog and lead-capture quote flow.
Research & insights
What I found
Analysed 10 competitor sites
Found that generic blue/white palettes dominated the space
Opportunity: a distinctive, fresh brand with a streamlined booking flow would immediately stand out and convert better
Outcome & impact
The solution
Delivered a cohesive brand identity with a fresh visual system and a responsive website featuring a detailed service catalogue, intuitive 'Get a Quote' flow, and transparent service information to build confidence.
Streamlined Booking/Quote System
Integrated 7+ Service Categories
Enhanced Brand Trust & Visibility
Mobile-Optimised UX
More work
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