Furniture & Home Décor E-Commerce

A Modern Shopping Experience

A web-based e-commerce platform for furniture and home décor — visual, intuitive, and built for confident purchase decisions.

Furniture & Home Décor E-Commerce video thumbnail

Design walkthrough

Final screens

3 screens · click to expand

Problem & context

The challenge

Users struggled to explore a large product catalogue efficiently and lacked confidence making purchase decisions due to poor visual hierarchy, weak filtering, and unclear product details.

Role & responsibilities

What I owned

Designed the full IA, navigation system, product catalogue, filtering UX, product detail pages, and design system. Focused on reducing drop-off at the detail page stage.

IAWireframingUI DesignE-Commerce UXDesign Systems

Research & insights

What I found

Heatmap analysis and user interviews with 6 online furniture shoppers revealed that 70% of drop-offs happened at the product detail page — not enough imagery, unclear dimensions, and no room context

Outcome & impact

The solution

Redesigned with a visual-first approach: multiple high-quality product images, contextual room photos, clear dimension specs, and guided 'Add to Cart' flow. A structured filtering system accelerated product discovery.

Visually-led product discovery

Improved filtering system

Higher detail page engagement

More work