Furniture & Home Décor E-Commerce
A Modern Shopping Experience
A web-based e-commerce platform for furniture and home décor — visual, intuitive, and built for confident purchase decisions.
Role
IA, Wireframing, UI Design, Design System
Year
2024
Tools
Figma, Prototyping, Design Systems
Category
E-Commerce
Project Gallery
3 screens — click to expandThe Challenge
Users struggled to explore a large product catalogue efficiently and lacked confidence making purchase decisions due to poor visual hierarchy, weak filtering, and unclear product details.
My Role
Designed the full IA, navigation system, product catalogue, filtering UX, product detail pages, and design system. Focused on reducing drop-off at the detail page stage.
What I Found
Heatmap analysis and user interviews with 6 online furniture shoppers revealed that 70% of drop-offs happened at the product detail page — not enough imagery, unclear dimensions, and no room context
The Solution
Redesigned with a visual-first approach: multiple high-quality product images, contextual room photos, clear dimension specs, and guided 'Add to Cart' flow. A structured filtering system accelerated product discovery.
Visually-led product discovery
Improved filtering system
Higher detail page engagement
