Sports Condensed
60-Word Fast Sports News & Gamification
A mobile app delivering sharp, 60-word sports news with a personalized feed, swipe-to-read UX, and an engaging 'Player of the Day' trivia game.
Problem & context
The challenge
Modern sports apps overwhelm users with bloated articles and clickbait, burying actual news. Additionally, news consumption alone often fails to build strong daily retention habits.
Role & responsibilities
What I owned
Led end-to-end UX/UI design. Designed the core 60-word personalized feed, intuitive swipe-to-read mechanics, and the gamified 'Player of the Day' (POTD) feature.
Research & insights
What I found
Analysis revealed users want fast, fact-packed news without filler
Habit loop analysis also highlighted that adding a daily trivia challenge drastically increases 7-day retention
Outcome & impact
The solution
Created a clutter-free, personalized feed with an infinite-scroll swipe mechanic. Integrated the 'Player of the Day' trivia game using progressive hints to create a rewarding daily reason to return.
Reduced reading time to < 10 mins
Increased 7-day retention
Streamlined personalized feeds
More work
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