Grocery E-Commerce Platform
Seamless Online Shopping
A comprehensive grocery e-commerce platform enhancing the online shopping experience with smart inventory, fast checkout, and personalized recommendations.
Design walkthroughProblem & context
The challenge
Shoppers found online grocery platforms clunky, with poor search functionality and tedious checkout processes leading to high cart abandonment rates.
Role & responsibilities
What I owned
Led the redesign of the core shopping experience, focusing on product discovery, cart management, and a streamlined checkout flow.
Research & insights
What I found
Analyzed cart abandonment data which revealed a 60% drop-off during the multi-step checkout
Users also reported difficulty finding specific staple items quickly
Outcome & impact
The solution
Introduced a one-page checkout, predictive search, and personalized re-order lists based on past purchases, drastically reducing the time needed to complete a weekly shop.
Reduced cart abandonment
Faster checkout times
Improved product discovery
More work
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