Grocery E-Commerce Platform
Seamless Online Shopping
A comprehensive grocery e-commerce platform enhancing the online shopping experience with smart inventory, fast checkout, and personalized recommendations.
Role
Product Designer
Year
2024
Tools
Figma, Prototyping
Category
E-Commerce
The Challenge
Shoppers found online grocery platforms clunky, with poor search functionality and tedious checkout processes leading to high cart abandonment rates.
My Role
Led the redesign of the core shopping experience, focusing on product discovery, cart management, and a streamlined checkout flow.
What I Found
Analyzed cart abandonment data which revealed a 60% drop-off during the multi-step checkout
Users also reported difficulty finding specific staple items quickly
The Solution
Introduced a one-page checkout, predictive search, and personalized re-order lists based on past purchases, drastically reducing the time needed to complete a weekly shop.
Reduced cart abandonment
Faster checkout times
Improved product discovery
