Sports News App — Daily Engagement Game Feature
A sports news application introducing a daily interactive game to increase user engagement and retention.
Feature ideation, UX flows, UI design, and interaction logic.
2024
Figma, Prototyping
Problem & Context
User engagement dropped after content consumption, with limited reasons to return daily.
Role & Responsibilities
As a Feature ideation, UX flows, UI design, and interaction logic., I led the design process entirely—from initial user research and wireframing to high-fidelity prototyping and developer handoff. My focus was on creating a scalable design system and ensuring a seamless user experience.
Research & Insights
To understand user needs, I conducted competitive analysis and user interviews. Key insights revealed that users prioritized speed, clarity, and trust. These findings guided the information architecture and visual hierarchy of the final product.
Design Iterations
The design process involved multiple iterations. Starting with low-fidelity sketches to validate flows, I moved to mid-fidelity wireframes for layout testing. Visual design decisions were driven by accessibility standards and brand identity.
Final Solution & Impact
Designed a “Guess the Player” game experience with progressive hints, timers, streak tracking, and social sharing to encourage repeat visits.
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